The Revitalist

CoolTown Studios highlights the up and coming term "attainable" to describe middle-income housing or housing that is affordable or workforce housing or mid-market housing or whatever you want to call it. We have heard this term being bandied about lately and wholly approve. "Affordable" simply has too many historical and emotional connotations to explain around – kind of like "preservation."

The post also touches another over-worked word: loft. They are adopting Zimmerman/Volk's classification to distinguish between "hard lofts" (the lofts you remember from the good, old days - spare and unadorned with almost no demizing walls) and "soft lofts" (apartments that have the look and feel of urban lofts without all the grittiness and with some walls). We have worked with the Zimmerman/Volk people and swear by their finger-on-the-pulse market analysis – it's nice to see them get some well-deserved good press.