The Revitalist

NY Times' profile of Interface CEO Ray Anderson demonstrates that going green can be easy is you take the time to sweat the small stuff. Anderson's carpet manufacturing company, producer of the decorator favorite FLOR tiles, has made some big moves to green their production, like siphoning methane out of the local landfill to use in power generation instead of natural gas, but they have also made big gains by focusing on small changes, like recycling their scraps and reusing cardboard boxes again and again. Anderson feels that the company is making an ethical choice to go green, but he's not denying that there are economic benefits in operating savings and increased customer loyalty.

Sample layout of mixed colors

Zooty Tooth, a designer favorite

 Of course, I suspect that loyalty has a lot to do with the emphasis that the company has put into design. Their FLOR line of carpet tiles have been featured in countless design magazines and come in a dizzying array of colors and textures. The website features design advice and creative ideas in a section called the FLOR Boards.